Sweet in colour. Savage in intent. This set doesn’t play nice—and neither do you.

The Dream Dress
Now available for pre order


Let customers speak for us
from 276 reviews
Coolest tshirt
I bought this shirt to have some cool streetwear for a trip. It's now my favourite go to shirt for cool casual. Love it

Big fan of these pants
These fit and look amazing—especially around my hips, which is usually the hardest area for me to find a good fit. I'm so happy with these!
Just a tip: consider sizing down for the best fit. 😊

Good pair of high waisted pants
Very comfortable pants. Sizing info and advice was spot on. Pants are actually high waisted, which is fantastic! Will definitely order again.

New York bound
Love love love them. They are a great fit, comfortable and the material is perfect for travelling. These are coming with me to New York in a few weeks as we reunite with my son and his partner and celebrate our first grandchild due in spring. I’m looking forward to walking the streets and climbing the Catskills with these versatile pants. So cool. Love the cheeky moon face logo on the hip as well. Lots of fun.

Love my 24/7 Detroit Blues pants
My second pair of 24/7 pants and I love everything about them. They just fit me so well and look great with just about everything I pair with them. I took them to Vietnam and they are fantastic as travel pants as well.

OMG HOLY GRAIL OF PANTS
The 24/7 pants are 🙌🏼🤟🏼👏.
Just perfect - the fit, the colours, the fabric…I could go on. Got the spruce and true black, now gonna get me that sweet Detroit Blue…! Thank you for making the last pants I will probably ever buy. ♥️♥️

My new happy pants
I am so, so happy with these pants! They are incredibly comfy, so flattering, and so versatile. I've bought another pair in the longer length as well, because even though I'm a shorty, I also have larger calves and the regular length rides up a little, which I anticipate might be a tad chilly in the cooler months! Now I am prepared all year round.

Love them!!!
I now have three pairs. They are so comfy and great quality. I want more colours!!

Love these pants!
I really struggle to find pants that work for my body. These are superb!
Love the colour.
If I had more money in my life, I’d buy more immediately.
The button came off. It is no big deal with the hooks, but a spare button would have been ace.

Great design and material
Really great fabric and print and comfortable easy to wear design.

Love my flocked top!
It’s great. I shall wear it often.

Love them
This is my second pair, they’re so comfortable and look great for work. I love the stretch fabric, they’re very flattering.

24/7 Spruce
Again, love the fit and colour. However, as with my last 2 pairs, seams come undone. This time I had to reinforce the little clasps as they were coming off after one wear. Nevertheless, the best fitting pants

Amazing as always
Absolutely love these glasses
I was originally gifted the coup glasses from friends for my 30th and I had to buy these to keep the collection going .. hopefully I’ll get the goblets soon

The. Best. Pants. Ever.
I'm always nervous ordering things online but there was something about these pants that caught my eye. It may have been the face patch! Anyway, they are simply the best pants I've ever owned. Everything about them is perfect. They are so comfortable it's ridiculous. I want to buy 10 pairs so I know I'll never not have them! Recommend highly!
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These pieces are made for you—the Greatfool woman who stands unapologetically in her own lane. You don’t follow trends; you set them. Every piece is more than a wardrobe essential—it’s a declaration of character, strength, and bold individuality.
Alicia Jackson
Founder, Greatfool
The world is shaped by Greater Fools.
